Stainless steel vacuum insulated vessels are developing towards segmentation, differentiation, high-end and intelligence
1. Overall overview of the global stainless steel insulated utensils industry
The consumer market for stainless steel insulated utensils in developed countries and regions such as Europe, the United States, Japan and South Korea is relatively mature, with huge market capacity and stable growth. At the same time, with the gradual enhancement of the economic strength of developing countries and regions and the rapid improvement of local residents’ consumption levels, stainless steel insulated utensils have huge market potential in developing countries and regions where consumption is growing rapidly.
With the improvement of people’s living standards, people are no longer satisfied with the single functions of heat preservation, freshness preservation, portability and other functions of stainless steel vacuum insulated vessels, but have more pursuits in aspects such as aesthetics, intelligence, energy saving and environmental protection. Therefore, the market capacity of stainless steel vacuum insulated vessels Still huge. In addition, in developed countries and regions, stainless steel vacuum insulated vessels have the characteristics of fast-moving consumer goods to a certain extent. The frequency of product consumption and replacement is high, and the market demand is strong.
Judging from the sales of stainless steel vacuum insulated utensils in major regions around the world, four major consumer markets have been formed in Europe, North America, China, and Japan. As of 2023, the consumption market share of these four main stainless steel vacuum insulated vessels has reached 85.85%.
From the perspective of production, China is the largest producer of stainless steel vacuum insulated vessels in the world, accounting for nearly two-thirds. North America, Europe, and Japan are basically neck and neck. The stainless steel vacuum insulated utensil industry is a daily consumer goods manufacturing industry with a certain technical content. Considering cost factors such as labor and land, the production of stainless steel vacuum insulated utensils in developed countries and regions such as Europe, the United States, Japan and South Korea has gradually transferred to China. As a developing country, China has become the global manufacturing center for stainless steel vacuum insulated vessels.
(1) Stainless steel vacuum insulated vessels have become a daily necessity
In developed countries and regions such as Europe, the United States, Japan and South Korea, the temperature difference between winter and summer is large. Especially in winter, the temperature is generally low, and there is a greater demand for insulated utensils. In economically developed countries and regions, thermal insulation vessels have become a necessity of life.
In terms of living habits, people in Europe, America, Japan and South Korea generally have the habit of drinking hot (cold) coffee and hot (cold) tea. Therefore, insulated coffee pots and teapots for homes, offices, and catering industries in these areas There is a large consumer demand; at the same time, in these economically developed countries and regions, family outings and personal outdoor sports are also more frequent, and the consumer demand for insulated utensils, which are essential supplies for outdoor activities, is also large.
(2) The global market demand for stainless steel vacuum insulated vessels is strong and has the characteristics of fast moving consumer goods
In developed countries and regions such as Europe, the United States, Japan and South Korea, residents use different stainless steel vacuum insulated vessels in different places such as homes, offices, schools, and outdoors. Consumers of different genders and age groups also use different stainless steel vacuum insulated vessels according to their living habits and preferences. Choose different insulated containers. At the same time, consumers’ requirements for stainless steel vacuum insulated utensils are no longer limited to their functions of heat preservation, freshness preservation and portability, but they have further pursuits in terms of aesthetics, fun, environmental protection, energy saving and other aspects. Therefore, stainless steel vacuum insulated vessels have the characteristics of fast-moving consumer goods to a certain extent. The frequency of product consumption and replacement is relatively high, and its market demand is generally strong.
The rapid increase in the consumption level of residents in developing countries and regions such as China has driven the growth of the global stainless steel vacuum insulated container market
With the rapid increase in the consumption level of residents in developing countries and regions such as China, the demand for stainless steel vacuum insulated utensils among residents in the above countries and regions is also increasing day by day, and the demand is more diversified, and the insulating utensils are replaced more frequently. To a certain extent, Driven the growth of the global insulated utensils market.
2. Overall overview of my country’s stainless steel vacuum insulated utensils industry
my country’s stainless steel vacuum insulated utensil industry began in the 1980s. After more than forty years of rapid development, it has become a major producer and exporter of stainless steel vacuum insulated utensils in the world.
my country’s total retail sales of consumer goods in 2023 will be 47,149.5 billion yuan, an increase of 7.2% over the previous year. . The total retail sales for social consumption in our country are generally rising steadily, the total retail sales of daily necessities are growing steadily, and the role of consumption as a driver will become increasingly obvious.
)1) The export scale of my country’s stainless steel vacuum insulated utensils industry has grown steadily
In the 1990s, as the international manufacturing center and purchasing center of stainless steel vacuum insulated utensils gradually moved to China, my country’s stainless steel vacuum insulated utensil industry emerged and continues to grow. In the early days, my country’s stainless steel vacuum insulated ware industry was mainly based on OEM/ODM model processing and export. The domestic market started late and is smaller than the foreign market. In recent years, with the continuous improvement of product manufacturing technology, automation, R&D and design level in my country’s stainless steel vacuum insulated utensil industry, the OEM/ODM processing of major international stainless steel vacuum insulated utensil brands has been fully transferred to my country. At the same time, with the continuous improvement of the income and consumption level of our country’s residents, the domestic stainless steel vacuum insulated utensil market has grown rapidly. The stainless steel vacuum insulated utensil industry’s independent brand sales for the domestic market have begun to take shape, thus forming the current stainless steel vacuum insulated utensils industry in my country. The utensil industry is dominated by OEM/ODM methods, supplemented by independent brands, with a sales pattern of mainly export sales and supplemented by domestic sales.
2) The domestic stainless steel vacuum insulated vessel market is developing rapidly, driving the industry to rapidly improve.
With the upgrading of products and the substantial growth of national income, coupled with my country’s large population and the domestic per capita holdings of thermos cups being lower than the per capita holdings of foreign thermos cups, my country’s thermos cup market still has a lot of room for development. In addition, since stainless steel vacuum insulated vessels can be used in many scenarios or fields such as health, outdoor, infants and young children, companies in the industry must design, produce and sell more functional and intelligent products to meet the increasingly diversified needs of consumers. This allows the potential market segments of the stainless steel vacuum insulated utensils industry to be further explored. Based on the above factors, my country’s domestic market for stainless steel vacuum insulated utensils has developed rapidly in recent years. The further development of the domestic market has further expanded the demand for stainless steel vacuum insulated utensils industry.
3) Some domestic enterprises have significantly improved their manufacturing technology and R&D design capabilities, and the influence of independent brands has gradually increased.
In recent years, large domestic stainless steel vacuum insulated vessel companies have continuously improved their automated production levels, product quality and R&D and design capabilities through the introduction of advanced production and testing equipment and continued investment in R&D and design, making their own manufacturing technology and R&D design capabilities more advanced. significantly improved. Self-owned brands already dominate the domestic mid-range consumer market. However, in the domestic high-end consumer market, there is still a certain gap between the sales volume of self-owned brand products and international first-line brands such as Tiger, Zojirushi and Thermos. In the future, driven by leading companies in the industry, my country’s stainless steel vacuum insulated vessel industry will gradually realize the optimization and upgrading of its business model, and gradually develop from a world processing center to a manufacturing center, R&D and design center. From the previous OEM\ODM and production, The sales of mid-to-low-end products and simple expansion of sales scale will gradually develop in the direction of focusing on product R&D and design, refined product manufacturing and enhancing brand influence, thereby increasing the added value of self-owned brand products.
4) Insulated utensil products are developing towards segmentation, differentiation, high-end and intelligence.
Stainless steel vacuum insulated utensils are daily consumer goods. In recent years, the income levels of urban and rural residents in my country have continued to increase. In 2022, the per capita disposable income of urban residents will be 49,283 yuan, an increase of 3.9% over the previous year; the per capita disposable income of rural residents will be 20,133 yuan, an increase of 6.3% over the previous year. In 2023, the per capita disposable income of urban residents will be 51,821 yuan, an increase of 5.1% over the previous year; the per capita disposable income of rural residents will be 21,691 yuan, an increase of 7.7% over the previous year. The growth of residents’ income in our country has promoted the continuous improvement of residents’ consumption level, and the continuous changes in aesthetic taste. Internationally renowned brand products have rapidly poured into the country and occupied the high-end market. Consumers have gradually increased their requirements for the quality, function and appearance design of stainless steel vacuum insulated vessel products.
Post time: Jul-26-2024